Charisma Intelligence (2nd Edition)

In "Charisma Intelligence," Heni Ozi Cukier (Professor HOC) deconstructs the myth that charisma is a gift, presenting it as a set of skills that can be developed, capable of attracting, influencing, and mobilizing people. By viewing it as a tool of power, the author reveals that it does not manifest in a single or standardized way. Individuals with distinct personalities and contexts can develop and express it in different ways, without fitting into rigid models.


Based on his career as a political scientist and scholar of international conflicts, HOC offers a strategic interpretation of the phenomenon, connecting it to the dynamics of power, leadership, and influence. He also proposes an innovative interpretation: charisma results from the combination of three intelligences – emotional, social, and contextual – which allows it to be understood as a variable, adaptable, and non-uniform phenomenon.


In an accessible manner and with intriguing examples, the work invites the reader to rethink charisma as a skill that can be learned and improved, as well as a path to self-knowledge, attentiveness to others, and understanding of environments.

Work Details:

• Author: Heni Ozi Cukier
• Publisher: Bookman
• Number of Pages: 264