Inside Ventura's Head - Vítor Matos

2026-04-16T00:34:00+01:00

Vendor: Zigurate
Type: Books
Price: 14.80

In Ventura's Head: The Indispensable Guide to Understanding the 2026 Elections

Unravel the strategies and behind-the-scenes of the political phenomenon shaping Portugal

What you will discover in this exclusive reading

Political psychology: A deep analysis of how André Ventura constructs his narrative.

Campaign tactics: The behind-the-scenes of the strategies that move the masses and social media.

The future of the presidential elections: Understand the impact of this movement on the country's destiny.

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Synopsis

André Ventura, the hustler.

This is the story of a sort of Portuguese Faust, who traded what he believed in for anything that satisfied his ambition. André Ventura was a hustler. The media persona he created was born on CMTV as a football commentator. In his adolescence, he converted to Catholicism, to the point of becoming a religious fundamentalist. After gaining television visibility, he knew how to use it to serve his ambition for notoriety.

He was with the PSD and it was as a PSD candidate that he discovered there was a populist and xenophobic electoral market waiting for someone to represent it loudly. Thus Chega was born.